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Its Back to Basics


It’s Back to the Basics for Investors and Public Companies


In today’s tumultuous and ever-changing marketplace, company owners and investors alike must return to financial fundamentals, and justify their financial needs based on value proposition or underlying asset value.


For company owners entering the market, statistics suggest that businesses must place equity as their primary strategy for sourcing capital. Equity capital will allow a company to better implement its business plan and develop its overall capital structure.


Implementing an equity-focused strategy is particularly important due to the two often-misunderstood but equally important product lines that a public company must support.


The first, a company’s products and services, makes up the entity’s core business. The second, the company’s securities, demonstrates to financial markets why a given business is worth an investment. A lack of understanding of these equally-important product lines has resulted in a plethora of poorly-performing public companies.


“Public company management must engineer the business structure and operations to be successful with both product lines”, “No business can succeed in the long run without maintaining sound business fundamentals.” In today’s economic climate this is becoming exceedingly difficult.


Unfortunately, the misunderstanding often affects investors. In today’s micro and small-cap marketplace, a misguided belief exists that it is essential to drive share volume, or liquidity, to access capital from the market. However, when this occurs, the securities line is undermined, and true stability is financial compromised.

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